Tower defence game Fieldrunners was a big hit on iOS (and later other platforms too). The band and their label Sony Music worked with Scott Snibbe Studios on the app – the company that previously collaborated with Bjork on her Biophilia album-app project. In time for their new album, Passion Pit have released a creative iOS app that offers interactive videos and remixing tools for two of its songs. It works on a selection of smartphones – HTC Desire, HTC Desire HD, HTC Desire S, HTC Incredible S, HTC Sensation, Samsung Galaxy S and Samsung Galaxy S2 – and enables people to watch films as part of a subscription, or on a "pay & play" basis. If - and it's a big if - it can get that right, it can not only challenge Apple but drive it into a poor second place.BSkyB has just launched its Now TV internet TV service, and there is already a native Android app for it. iPhones, in contrast, had only 15 percent of the market.īut whilst Google is certainly making progress with Android apps, to really steal the lead from Apple it needs to cover all three bases: download volume, revenue and quality. A Gartner report released in November showed that Android handsets accounted for 52.5 percent of all smartphonessold worldwide in the third quarter of 2011, an increase of nearly 300 percent over the previous twelve months. Yet it's almost certain that Google will fully overtake Apple, given time. This might not impact downloads but it will eventually impact the revenue opportunity for developers." This is where I still see a difference between the Apple App Store and Android Market. Quality of the apps and the store in general and curation in particular should be the focus for Google. "The number game matters to industry watchers and helps advertising but it is not changing the bottom line. It's almost certain that Google will fully overtake Apple, given time. Gartner's Carolina Milanesi told the BBCthat statistics were a poor measure of success: Today, we are starting with Asphalt 6 HD, Color & Draw for Kids, Endomondo Sports Tracker Pro, Fieldrunners HD, Great Little War Game, Minecraft, Paper Camera, Sketchbook Mobile, Soundhound Infinity and SwiftKey X.īut analysts aren't impressed with Google's figures. Starting today for the next 10 days, we'll have a new set of awesome apps available each day for only 10 cents each. To celebrate this milestone, we partnered with some of the Android developers who contributed to this milestone to make a bunch of great Android apps available at an amazing price. Said Google's Eric Chu, director of the Android Developer Ecosystem, in his announcement: In an attempt to spread the buying habit, Google is offering a series of apps at a significant discount. That suggests that iPhone buyers are more active and engaged users, while customers choose Android because its devices are less expensive. [Analysts believe that, on average, Apple users download twice as many apps as Android owners. If it wants to beat Apple at the revenue game, Google has to encourage customers not just to buy, but to buy more. It's reported that Apple has payment details on files for 200 million customers, many more than it rivals. Again, this is because of its existing relationship with paying iTMS customers. Reutersĭespite its impressive progress, the Android Market still trails the iOS App Store in revenue.
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